I build the software, and I run the operation that uses it.

I run a UAE sales campaign with an in-house call center team, and the CRM that floor works in is one I built myself, end to end. Every feature was shaped by what actually broke on the floor, not by a requirements document. It now runs as a subscription product for other call centers and sales teams.

• Lead distribution and automatic assignment across agents
• Duplicate control, so two agents never work the same number
• Agent productivity tracking and live reporting for supervisors
• Multi-tenant from the ground up — separate data per client, one deployment

A practice management system for physiotherapy clinics: appointment scheduling, patient records, treatment history and billing in one place. Multi-tenant, so a clinic chain runs every branch from a single system.

A full custom CRM for a UK-facing recruitment business, taken from empty repository to daily use by their team. A lot of the thinking behind my own CRM started here.

• Google Distance API integration for placement and travel logic
• Real-time notifications over SignalR
• Billing module and live operational reporting

An e-commerce marketplace covering all four models at once: B2B, B2C, C2C and C2B. Vendor onboarding, catalog, orders and payments, built so one platform serves wholesale buyers and individual shoppers without forking into two products.